Most Common Internet Purchase – Books
According to today’s article at the BBC the most common items purchased online are books! Obviously Amazon has alot to do with this. Many probably still associate books with Amazon even though they are well beyond this stage.
Books are also a good online purchase because they are modestly priced and a pretty standard commodity. Thus, risks are pretty modest that you’ll have an unsuccessful purchase.
Here is some interesting data cited in the article
GLOBAL BOOK BUYERS
1. South Korea – 58%
2. Germany – 55%
3. Austria – 54%
4. Vietnam – 54%
5. Brazil – 51%
6. Egypt – 49%
7. China – 48%
8. India – 46%
9. Taiwan – 45%
10. UK – 45%
Percentage of internet users buying books online. Source: Nielsen
So where does the US rank. With 57.5 M customers purchasing books, that’s 38% of internet users.
Posted: January 28th, 2008 under General.
Tags: bbc, book, internet, purchase