Mobile tracking reveals spending
Back at the end of May I wrote a posting describing a UK product that tracked shoppers as they walked around a store. The stated purpose as to provide feedback to the store on shopper habits. Well, the first results are.
According to recent report by the BBC the UK company, Path Intelligence has discovered
“that the longer people spend in shops, the more they spend”.
This result kinda ranks right up there with checkbook balancing on a computer i.e do I really technology for this!!
Posted: October 10th, 2008 under General.
Tags: cellphone, location, market research, privacy, security, security threat, tracking